The Digital Psychology of Feedback
Digital Psychology is a relatively new discipline that combines theory from the worlds of behavioural economics, psychology and digital marketing to create digital communications that are compelling and persuasive to our unconscious minds.
Have you considered how the act of writing a review may actually influence your future behaviour? The acts of writing and sharing a positive review cements your customer’s positive views on the product they’ve experienced, and means they’re more likely to buy again in the future.
So don’t just think of review writing as a means of acquiring new customers, think of it as a means of retaining your current customers or persuading them to do more!