The mantra

OpinionWise has a simple objective.  Develop digital products which harness narratives and digital engagement for social good.


Meet the team

Fraser Henderson 

fhendersonFraser Henderson is a founding director of OpinionWise. If you’d like to know more about Fraser and his individual work then visit his personal website.


A budding technologist, Fraser has over 10 years experience of designing digital dialogues in the public and private sector.  He is a practicing associate for The Consultation Institute and has been working on government IT projects at the local, national and international level.


Philip John 

PJOHNPhilip is our web guru and technical director.  From hypertext to hyperlocal, Phil can crunch a website like no other human being.  Phil is primarily a WordPress developer, having used the popular platform for 7 years. In this time he has worked for many and varied clients including Incsub, operators of Edublogs, the largest WordPress network after He has an online marketing background, having co-founded a successful search engine optimisation and pay-per-click marketing agency at the age of 18. It was there that Phil personally managed in excess of £1m in advertising spend through Google alone.