Digital Psychology is a relatively new discipline that combines theory from the worlds of behavioural economics, psychology and digital marketing to create digital communications that are compelling and persuasive to our unconscious minds.
Have you considered how the act of writing a review may actually influence your future behaviour? The acts of writing and sharing a positive review cements your customer’s positive views on the product they’ve experienced, and means they’re more likely to buy again in the future.
So don’t just think of review writing as a means of acquiring new customers, think of it as a means of retaining your current customers or persuading them to do more!
We’ve been poring over the 2012 ‘connected housing study’ to see which social landlords are best at social media. Bromford Group seem to be ahead in 2010. Thanfully, it looks like the study will get updated for 2013.
We know that ‘The housing sector tends characteristically to have a fairly formal approach to communications’ and that is one reason why we love OurHousing.
And we completely agree with the sentiment that ‘As residents become more digitally connected, Housing Associations have the opportunity to change the way they deliver resident services and handle management and maintenance issues on a day to day basis’.
Let’s hope we can persuade a few in 2014….
We thought we would share some tips about good storytelling. Great for OurHousing, maybe good for your childrens’ bedtime story too?
To tell a story you generally need to have a few basic elements. At least one character or actor in the story, some kind of problem or challenge to overcome, and then the story of taking on that problem and some kind of conclusion. A story can have a positive or negative message, depending on what you want to reinforce.
Making a good impression
When you’re actually telling your story you want to use some techniques to help capture your audience’s attention. Use various methods to draw them in, depending on what you feel comfortable with. This might include:
- Drama in the actions and challenges for the character of the story
- Express it wildly, use exaggeration and expressions
- Use facial expression and motion with your body and hand gestures
- Describe things vividly to stimulate the senses to help your audience visualize elements of the story
- Use lots of inflection and voice tone variation
- Use simple language and easy to remember names and events whenever possible
Getting to the point
While its important to provide enough detail and specifics to draw in your audience, you also need to be careful not to drag it out. This can loose the attention of your audience and will kill the impact of your story if you don’t keep the story moving and get to the point.
Stories get better as you practice telling them, so retelling the same stories is a great way to perfect them. Look for signs from your audience as you tell them where you might notice they are distracted or loosing attention. Shorten up those areas or add some humor, and look to refine how you draw them in further as you get to the conclusion to ensure that is the strongest point of your story and has the most impact.
Be careful not to overuse your stories and remember who you’ve told them to so you can avoid repeating it to the same people or groups as this is one of the easiest ways to destroy a good story since you won’t get the same reaction from people the second time which will lessen the impact on those hearing it the first time. Its OK to use stories with individuals as well.
Learning and using stories to coach others, teach something or just to liven up an otherwise simple statement or fact is a great way to ensure others learn it, you remember it for life and that it has a strong impact on others. Among these reasons, story telling has many other advantages in life from quickly building relationships to exercising your memory to keep your mind healthy. Great story tellers are fun to share time with and always seem to have a way to bring people together. What are some of the advantages and techniques that you know about and use for story telling?
According to the Guardian, Eric Pickles is set to announce reform in the private rented sector. The unregulated nature of private landlords is causing a myriad of problems for tenants who feel trapped in their situation – a.k.a. play nice or be evicted!
Some local authorities have already introduced private rented property licensing which is providing basic protection against rogue landlords.
However, this scheme (which requires new legislation) goes a step further by offering tenants redress, including a complaints process for poor service or hidden fees which will be independently examined. Where a complaint is upheld, tenants could receive compensation.
The review will look at how councils inspect properties, how they can demand landlords carry out maintenance, and how they can take action against landlords who continue to rent out dangerous and unacceptably dirty properties.
We’ll be watching closely to see if OurHousing could be adapted to support this change in emphasis on the tenant/landlord relationship for privately rented accommodation.
Yes, world, we’re up and running. Donwload the press release here. Only in Beta, true, but better than not at all.
Over the next couple of months we’ll be doing some aggressive marketing, improvements and fixes. After all, a home without a few lumpy walls would be boring, wouldn’t it?
If you’ve got something you’d like adding or a bright idea – let us know. Don’t be shy.
Phil and I have been working solid to get OurHousing out into the open. So, we’re pleased to announce that the Beta will go live on 10th October and the first reveal will occur at the Tinder Foundation,SHPDISH Sheffield.
It’s been a bumpy journey but we hope that the platform will shine.
You might like to know that we had an interesting time getting data for this little project. Even getting a list of all housing providers is tricky business unless you want to pay for it. Our thanks go out to Thames Valley Housing for pointing us in the right direction.
We must also praise Nominet Trust who are just brilliant funders. Go apply.
The welfare reforms planned for April 2013 are a big upheaval. For housing associations this could mean rent loss, increasing arrears and constraints on future income growth.
In order to avert these risks, landlords will need to better understand their tenants. Resource allocation will have to be more targeted and more business intelligence (e.g. customer profiling) will be needed.
As not all tenants will be affected in the same way, housing associations will need to have in place improved systems for sharing information and identifying those who need help.
OurHousing aims to bridge some of these problems. For example, housing associations will be able to benchmark their listening and responding performance. They will be able to identify common problems and be recognised when they deliver excellence. Tenants will be able to normalise their views and benefit from a combined knowledge in de-snagging individual issues.
We’re not ready to launch quite yet but will be back soon with more exciting details. In the meanwhile, head over to the digital housing hub to see other examples of ‘tech for tenants’.